Lydia Estes Pinkham (born Estes; February 9, 1819 – May 17, 1883) was an American inventor and marketer of a herbal-alcoholic “women’s tonic” for menstrual and menopausal problems, which medical experts dismissed as a quack remedy, but which is still on sale today in a modified form.
Long, promotional copy would dramatize “women’s weakness”, “hysteria” and other themes commonly referenced at the time. Pinkham urged women to write to her personally, and she would maintain the correspondence in order to expose the customer to more persuasive claims for the remedy. – Wikipedia
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